ClickZ Poll: 63% Won't Increase Spend on Yahoo/Microsoft

In an informal poll, ClickZ reports that advertisers won't increase their spending once Yahoo search is powered by Bing. Out of 267 respondents, 169 responded no to the question if they'd increase their spend.

What I find fascinating about this is how can you possibly know? Ten years ago, Yahoo was the rage. Things change quickly and you really don't know what the future holds. I would certainly not automatically assume a bigger budget/share for a new entity, but there are too many unknows involved to make those decisions now.

Isn't that what makes advertising fun?