Online marketers should learn from Yahoo!'s response to their decline in advertising and user experience. They redesigned their site due to diminishing results. From DMnews.com.
Sites need to continue to be relevant to their readers/customers and allow for personalization and integration. Online use changes and sites need to be revamped to take this into consideration. To just "freshen" them may not be enough.
What do your readers/customers want? How has their use changed? For example, a growing segment on Facebook is women 45-69, who now use it to keep up with their children and grandchildren. If you have a Facebook Fan Page, is it integrated with your site?
Can your site be personalized for your customers? It may be time to take a look at what you're offering.
Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
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