Agencies & Internet Firms Unite

Some major Internet companies and ad agencies have finally realized they need to work together instead of seeing each other as competition. Here's the NYTimes article.

What amazes me is agencies should be the first to seek out new media and yet they seem to fight it. Clients want (and need) integration.

Everyone seems to forget that consumers don't live in a vacuum - they see, hear, and feel all different types of messages. To not be integrated does not serve anyone well.