Focus

Now that I've been blogging for a few weeks, I've decided it's time to focus on a few advertising/marketing issues, instead of just random issues I browse upon.

The five areas I will continue to blog about are:

1) Brand image versus value in a recession economy.
2) Online media trends. How does shifting budgets from traditional advertising generate better results?
3) Finding new markets in this economy. This includes elder care, medical records, environmental technology and other areas that are growing.
4) Customer retention programs. How to stay relevant to your existing customers, whether it's through social media, CRM programs or events.
5) The use and application of research to marketing/advertising decisions. This includes TV ratings, DVR usage, qualitative versus quantitative information, and measuring results against objectives.

The other items that don't fit these parameters have been deleted.

If you have questions or insight about any of these topics, please feel free to contact me by posting a comment.

Happy reading!