We certainly live in exciting times. With the downward spiral of newspapers comes opportunity online. Per the Financial Times, Rupert Murdoch's News Corp. is in discussions with Microsoft to delist their news sites from Google. Microsoft owns rival search engine Bing.
This could change the landscape for the way newspapers monetize their sites. If the search engines pay them to index their content, this could breath new life into a dying media.
Consumers still want news, this is an interesting way to solve the funding problem. What's even more intriguing is the giants on one side lining up against Google.
As Google downplays the importance of generating revenue with news content, it's obvious they still need to be the primary search tool overall to continue to dominate in the pay-per-click arena.
The lesson is the ad world continues to turn... and evolve. How fun!
Showing posts with label online media. Show all posts
Showing posts with label online media. Show all posts
Monday, November 23, 2009
Tuesday, July 21, 2009
Online Advertising Needs to Be Interactive
I don't use the "interactive" term often anymore. It seems so 1997. Yet consumers strongly prefer their marketing message on demand online.
New research shows viewers don't like pop-up ads, ads that expand when moused over or not. From Adweek.com.
Advertisers are realizing this because the growth budget areas are in search engine marketing and social media. From emarketer.com. The consumer is interacting with the search engine or choosing to join a company's social network.
The concern now for print media is keeping revenues while their readers consume their product online. Consumers still want news and information, they just don't want banner ads covering the content. If only the sites could ask the reader what they were interested in and then send behavior/interest related ad content with it. The Google content network attempts this, but there needs to be a better way for the newspaper sites.
It will need to happen for the industry to survive and thrive.
New research shows viewers don't like pop-up ads, ads that expand when moused over or not. From Adweek.com.
Advertisers are realizing this because the growth budget areas are in search engine marketing and social media. From emarketer.com. The consumer is interacting with the search engine or choosing to join a company's social network.
The concern now for print media is keeping revenues while their readers consume their product online. Consumers still want news and information, they just don't want banner ads covering the content. If only the sites could ask the reader what they were interested in and then send behavior/interest related ad content with it. The Google content network attempts this, but there needs to be a better way for the newspaper sites.
It will need to happen for the industry to survive and thrive.
Sunday, July 12, 2009
Focus
Now that I've been blogging for a few weeks, I've decided it's time to focus on a few advertising/marketing issues, instead of just random issues I browse upon.
The five areas I will continue to blog about are:
1) Brand image versus value in a recession economy.
2) Online media trends. How does shifting budgets from traditional advertising generate better results?
3) Finding new markets in this economy. This includes elder care, medical records, environmental technology and other areas that are growing.
4) Customer retention programs. How to stay relevant to your existing customers, whether it's through social media, CRM programs or events.
5) The use and application of research to marketing/advertising decisions. This includes TV ratings, DVR usage, qualitative versus quantitative information, and measuring results against objectives.
The other items that don't fit these parameters have been deleted.
If you have questions or insight about any of these topics, please feel free to contact me by posting a comment.
Happy reading!
The five areas I will continue to blog about are:
1) Brand image versus value in a recession economy.
2) Online media trends. How does shifting budgets from traditional advertising generate better results?
3) Finding new markets in this economy. This includes elder care, medical records, environmental technology and other areas that are growing.
4) Customer retention programs. How to stay relevant to your existing customers, whether it's through social media, CRM programs or events.
5) The use and application of research to marketing/advertising decisions. This includes TV ratings, DVR usage, qualitative versus quantitative information, and measuring results against objectives.
The other items that don't fit these parameters have been deleted.
If you have questions or insight about any of these topics, please feel free to contact me by posting a comment.
Happy reading!
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