We certainly live in exciting times. With the downward spiral of newspapers comes opportunity online. Per the Financial Times, Rupert Murdoch's News Corp. is in discussions with Microsoft to delist their news sites from Google. Microsoft owns rival search engine Bing.
This could change the landscape for the way newspapers monetize their sites. If the search engines pay them to index their content, this could breath new life into a dying media.
Consumers still want news, this is an interesting way to solve the funding problem. What's even more intriguing is the giants on one side lining up against Google.
As Google downplays the importance of generating revenue with news content, it's obvious they still need to be the primary search tool overall to continue to dominate in the pay-per-click arena.
The lesson is the ad world continues to turn... and evolve. How fun!
Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
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