We certainly live in exciting times. With the downward spiral of newspapers comes opportunity online. Per the Financial Times, Rupert Murdoch's News Corp. is in discussions with Microsoft to delist their news sites from Google. Microsoft owns rival search engine Bing.
This could change the landscape for the way newspapers monetize their sites. If the search engines pay them to index their content, this could breath new life into a dying media.
Consumers still want news, this is an interesting way to solve the funding problem. What's even more intriguing is the giants on one side lining up against Google.
As Google downplays the importance of generating revenue with news content, it's obvious they still need to be the primary search tool overall to continue to dominate in the pay-per-click arena.
The lesson is the ad world continues to turn... and evolve. How fun!
Showing posts with label newspapers. Show all posts
Showing posts with label newspapers. Show all posts
Monday, November 23, 2009
Monday, August 17, 2009
Is Pay For Content the Answer For Newspapers?
Remember just a couple years ago when you had to pay to access much of the New York Times' Web site? No Maureen Dowd, Frank Rich or other columnists were available for free. Many of the main news articles were free, but when you clicked on something with the "Time Select" logo, you were denied access. Then, in 2007, the NYT opened their site to everyone. The rationale at the time was to increase advertising revenue and search engine optimization/continuity (if you found an article that went back any length of time, it was in the Times Select category).
Now, the industry in even more serious decline, Rupert Murdoch is going to a pay for content model. The Detroit Newspapers have also gone this route - even limiting the number of days their printed product is home-delivered. The Financial Times has been a paid site for years - here's the article about it in today's NYT.
I've always been a newspaper fan - I read the Detroit News every day from 7th grade (even through college) until I moved to Milwaukee in my late 20's. My daily media "diet" includes several papers. I was ready to pay for "Times Select" when they changed the model. Yes, I'm willing to pay for content - the right content, of course. But I would prefer a "network" of sites to have access to. To just pay for one seems like a luxury.
Am I, however, the norm? I doubt it.
Now, the industry in even more serious decline, Rupert Murdoch is going to a pay for content model. The Detroit Newspapers have also gone this route - even limiting the number of days their printed product is home-delivered. The Financial Times has been a paid site for years - here's the article about it in today's NYT.
I've always been a newspaper fan - I read the Detroit News every day from 7th grade (even through college) until I moved to Milwaukee in my late 20's. My daily media "diet" includes several papers. I was ready to pay for "Times Select" when they changed the model. Yes, I'm willing to pay for content - the right content, of course. But I would prefer a "network" of sites to have access to. To just pay for one seems like a luxury.
Am I, however, the norm? I doubt it.
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