My entire career has been in advertising, specifically automotive advertising. The landscape has changed dramatically in this time period. TV and newspaper were the dominant media and that has certainly changed.
I'm presenting a workshop next week on Social Media for the local Milwaukee area dealers through their association (ADAMM - Automobile Dealer Association of Mega Milwaukee).
Obviously, Social Media is about listening and engaging before you transact. Yet, Razorfish's latest research shows customers sign up for brands to get a special offer. On Twitter, 44% follow for specials and it's 37% on Facebook/MySpace. What they fail to mention is about 60% don't sign up for that reason. It's still important to build a relationship before you ask for something in return. It's not an "all or nothing" situation.
What I'd like to know is what you'd like to see on a car dealer's social media sites? I have plenty of ideas (outtakes from TV ads, info about the product, "how to" videos, etc.), but would like your input.
Please e-mail me (mallemon@me.com) me or send me a message (@mallemon) on Twitter.
Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
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