Yahoo is Joining the Coupon Game, But Are You Using Google's

Per Adweek, Yahoo! is joining the coupon game by offering printable coupons in a partnership with Coupons.com.

The question is, are you already using Google's free coupons? As part of their local business listings, companies can offer free coupons. Here's an example from my website.

If frugal is the "new cool" (or the "new black"), it's time to take advantage of this free opportunity.

ClickZ Poll: 63% Won't Increase Spend on Yahoo/Microsoft

In an informal poll, ClickZ reports that advertisers won't increase their spending once Yahoo search is powered by Bing. Out of 267 respondents, 169 responded no to the question if they'd increase their spend.

What I find fascinating about this is how can you possibly know? Ten years ago, Yahoo was the rage. Things change quickly and you really don't know what the future holds. I would certainly not automatically assume a bigger budget/share for a new entity, but there are too many unknows involved to make those decisions now.

Isn't that what makes advertising fun?

Keeping Your Site Fresh - Yahoo! Example

Online marketers should learn from Yahoo!'s response to their decline in advertising and user experience. They redesigned their site due to diminishing results. From DMnews.com.

Sites need to continue to be relevant to their readers/customers and allow for personalization and integration. Online use changes and sites need to be revamped to take this into consideration. To just "freshen" them may not be enough.

What do your readers/customers want? How has their use changed? For example, a growing segment on Facebook is women 45-69, who now use it to keep up with their children and grandchildren. If you have a Facebook Fan Page, is it integrated with your site?

Can your site be personalized for your customers? It may be time to take a look at what you're offering.