In an informal poll, ClickZ reports that advertisers won't increase their spending once Yahoo search is powered by Bing. Out of 267 respondents, 169 responded no to the question if they'd increase their spend.
What I find fascinating about this is how can you possibly know? Ten years ago, Yahoo was the rage. Things change quickly and you really don't know what the future holds. I would certainly not automatically assume a bigger budget/share for a new entity, but there are too many unknows involved to make those decisions now.
Isn't that what makes advertising fun?
Showing posts with label Bing. Show all posts
Showing posts with label Bing. Show all posts
Friday, July 31, 2009
Monday, July 13, 2009
SEM Showing Signs of Recovery
After declining for several quarters, spending has stabilized through 2nd quarter, 2009. From MediaPost.com.
Microsoft's new search engine, Bing, improved their share. Yahoo's share was up, but Google's was down, due to increased efficiencies.
What's interesting is automotive, retail, travel and finance spending was up. These categories have been hit hard by the recession and it's good to see consumer interest in these products is changing.
If the legislation to require opt-ins for behavioral targeting passes, SEM should see growth.
Microsoft's new search engine, Bing, improved their share. Yahoo's share was up, but Google's was down, due to increased efficiencies.
What's interesting is automotive, retail, travel and finance spending was up. These categories have been hit hard by the recession and it's good to see consumer interest in these products is changing.
If the legislation to require opt-ins for behavioral targeting passes, SEM should see growth.
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