A recent article in the Chicago Tribune (http://tinyurl.com/ncm7rv) points out the FTC is getting involved in companies paying bloggers to endorse their products. The bloggers have not been disclosing to their readers the financial relationship they have with these companies.
When I read online reviews, I always take them with a "grain of salt." How do I know they like what I like? And if they give misleading reviews, eventually people will figure it out.
Don't get me wrong, these financial arrangements should be made transparent (I can't believe I got that word in!). I just wonder how seriously people take these reviews into consideration in their purchase decisions.
Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
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