Our economy is based on finding new markets...this guy is charging people to climb a tree in his yard - http://tinyurl.com/kql3dj.
That people have paid $20 for this is amazing. It certainly sounds like a fun thing to do, but I don't think I would pay for the experience.
I'm impressed, however, with his creativity in finding people he would and garnering publicity for it.
Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
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