An article in the NYTimes today (http://tinyurl.com/neyvps) explains how social media sites can "steal" your contact list and e-mail them invitations on your behalf. As we all become more and more comfortable online, it's easy to zip through "permission" pages and agree to terms we haven't read. Then, we feel violated when our friends e-mail addresses have been abused.
My bigger concern is the reporting of the number of registered users of these social networking sites...if someone registers in response to a friend's invitation, sees no value and never logs on again, how can they legitimately be counted as a user? This reminds me of some recent newspaper scandals with misleading circulation counts.
Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
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