A friend of mine is getting into dog breeding and asked me to set up her website this week. As you know, my background is automotive advertising. Not German Shepherd advertising. But, hey, the same skills apply. Don't they?
Actually, they do. And I'm having fun learning about a new industry. The first obstacle was spelling Shepherd correctly. After checking the Google keyword tool, "german shepard" is searched a lot. And so is "german sheperd." Too bad neither of those is accurate.
As usually, the third time was the charm and I was able to secure Michigan German Shepherd dot com for her.
I just set up the site and am working on adding more pages. I should have an SEM campaign in place shortly.
My friend has promised to blog weekly updates and I'm excited about adding testimonials once her (the dog's) first litter is sold. Then we'll work on a Facebook page.
Of course, I'll continue to work on SEO with directory listings and backlinks. This is going to be a fun project in a new industry.
Who says you can't teach an old dog new tricks? Actually, I'm not old, but I couldn't resist the pun.
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