A local GM dealership's customers staged a protest yesterday about GM terminating the franchise.
The dealership will remain open, but will no longer sell GM products or be able to perform warranty work.
As a marketer, no matter what CRM tools or campaigns you may run, only great customer service can inspire this type of loyalty. The lesson is, no matter how great your marketing ideas and campaigns may be, it's all about taking care of the customer.
Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
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