What Is Social Media?

Social media is getting all the buzz these days. Here's a quick two-minute presentation that will give you a quick overview.

If you haven't seen this, you should. If you haven't shown your clients, you should.

For those who don't want to bother to learn anything new, why are you still in the advertising business? The whole idea of just focusing on "traditional" media reminds me of the name of a :30 TV spot the agency I worked for produced in the early '90s. It featured Lee Iacocca (on behalf of Chrysler) and was titled, "Lead, Follow, or Get Out of the Way."