New Markets - It's Surprising Where You Can Find Them

Instead of garages, the new entrepreneurs are working from their dorm rooms. This NYTimes article features several college students who have developed and marketed new products.

The product that fascinates me is the collapsible shoes. These two women walk around college in heels. Granted, they go to school in Manhattan, but heels? Yes, I went to a land grant college, but heels?

That being said, I love the product. I've had a few long days where this would have come in handy. I'm impressed that they conducted market research before they pursued it. Their PR strategy has certainly paid off - they have been covered in many news outlets and have a small following of fans on Facebook and Twitter.

Now, I just need to order my pair.