Super Bowl Ads for a Recession

Per AdAge, CBS is not going to media buyers with a price for a :30 in the '10 event, but asking them what type of package they need for their client before they determine the value.

This is a much better win-win approach to negotiating. Even though most agencies try to create award-winning creative for the Super Bowl, not all of it is a ground breaking as the Apple campaign in 1984.

Frequency is the key to results. Now that the recession is resetting media costs, maybe everyone can get back to creating win-win scenarios in business partnerships.